YouTube’s power and popularity need not be mentioned because even a 7 year old would know.
So if you are someone working in this platform, it is must for you to have some insights about DigiMarketing. Ten years ago, quality content and consistency alone would bring a lot of subscribers to a channel but in the current scenario you have to dedicate equal amounts of time towards the promotion of your videos.
Listed below are some of the tips that can act as the best YouTube channel promoters:
1) Make Your Own Thumbnails
Creating custom thumbnails is one of the easiest yet most effective ways to promote your YouTube channel. Consider your title and thumbnail a one strike to pique a viewer’s interest.
For the greatest outcomes, use these basic rules of thumb:
1) 1280 x 720 pixel resolution (but any 16:9 aspect ratio should work)
2) JPG, GIF, BMP, or PNG format
3) Size: keep it around 2MB.
4) Use pictures with a lot of contrast.
2) Metadata
When it comes to utilising keywords, YouTube’s metadata standards stress two things:
Being truthful And Quality above quantity is the way to go. These restrictions apply to features such as tags and categories as well. Tags should only be used in the “tags” portion of your upload, not in the video description. Add one or two categories to assist YouTube figure out who your video should be recommended to.
3) Engage With Your Audience
Although you might not think of YouTube as a social network, it is a flourishing community where members interact with each other through profiles, “likes,” and comments. Even if engaging with your subscribers doesn’t bring you a good amount of followers you will get trust-worthy friends.
4) Participate In Community Activities
Subscribe other channels in your domain and compliment them if their material is worth watching. Support them by liking and sharing. Leave insightful comments on their videos or mention them on your own. This way you can get a portion of your competitors’ subscribers also.
5) Collaborate With Brands
Collaborating with other users is a strategy that some of the most popular YouTube stars have utilised to increase their following. Each collaboration will give you new subscribers. And the greatest thing is that because you’re working with a content creator they already know, like, and trust, those new viewers are more inclined to subscribe to your channel.
6) Make A Series
Consistency pays dividends in the long run. Post videos on a frequent basis to keep your visitors coming back to your channel. For optimal results, name your series with a catchy, keyword-friendly name. Create a unique thumbnail for each video in the series to give it a consistent appearance and feel.
7) Use Of Social Media
For various platforms, different techniques work effectively. Study the suggested video specifications for each social network before optimising your video. Make sure your brand’s overall appearance and feel is similar across all platforms. Also, make sure that each time you post, you use a new caption.
8) Not Just Your Videos, But Your Entire Channel Should Be Promoted
Always make sure that your content compliments your channel, it should not stand out from the tone of your page. Encourage people to subscribe to your channel and link to your account anywhere you can. Your video will rank better in YouTube and Google searches as a result of this.
9) Blogging
Include videos and searchable transcriptions in your postings. Both video and website visits will rise as a result of this. Your blog may also be used to come up with new content ideas for your channel. To determine which posts receive the most traffic, use Google Analytics.
Incorporate the final product into the post. This will increase the value of your blog while also enticing visitors to visit your YouTube channel.
10) Marketing Via Email
Email may be outdated, but it is still effective. Email, according to 66% of marketers, is well worth the cost. Create a YouTube subscriber email list. Then, whenever you publish fresh material, let them know. It’s a simple method to boost your video’s view count right now. As a result, YouTube’s recommendation system will get a boost. You may also use your email signature to your advantage. A non-obtrusive approach to attract followers is to provide a link to your YouTube channel underneath your name.
11) Determine What Your Target Audience Expects
You have to make sure that any sort of content you create is in line with what your audience wants. It is important to know your audience and their preferences from you, if they want you to dance you have to. Take a look at your peers or other video makers in your sector if you’re just starting to advertise your YouTube channel.
12) Make Your Own Playlists
Playlists are a wonderful method to encourage more people to see your material all at once. This is due to the fact that these collections are rather addictive. The next video starts as soon as the previous one finishes. Discoverability is also aided by playlists. A playlist’s videos are more likely to show up in YouTube’s Suggested Videos column. Furthermore, playlist titles are an excellent spot to include keywords.
13) Maintain The Community Guidelines
Due to an increase in the number of underage users, YouTube is cracking down hard on improper content. Don’t put anything on the internet that you wouldn’t want your younger brother to watch. Your video will be reported and deleted from YouTube’s recommendation function if this does not happen. Check the community guidelines first if you’re ever unsure.
14) Q&A
One of the most successful methods to develop community is through Q&As. Ask your subscribers to write their questions to you on other social media platforms. Now make a video by answering all their questions and post it in your channel. You’ll increase watch duration, view counts, and engagement by proving to your followers that they matter. Plus, when you’re out of new content ideas, Q&As might come in handy.
Final Words
These are the best YouTube channel promoters available for you, consider trying them one by one and you will start noticing a rise in engagement.