A YouTube description is a text field located below the YouTube videos that provides information about the content. It is used to describe the video’s topic, purpose, or background information. 

A well-written description can help to increase the video’s discoverability, engagement, and overall viewership. It is also a useful tool for adding additional information, such as links, timestamps, or hashtags, to the video. 

The YouTube description has the maximum character limit. So, it is important to write a concise and informative description that will accurately represent the video’s content.

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1. Clear And Concise

YouTube description should be clear and concise. It means descriptions should be in such a manner i.e.

  • straightforward, 
  • easily understandable,
  • free of unnecessary information. 

The goal of clear and concise writing is to communicate messages effectively and efficiently, without distracting or causing any confusion to your reader. To achieve clear and concise writing, you need to keep following points in your mind:

  • Use simple and direct language and avoid complex sentences or technical terms.
  • Be mindful of word choice and only include the most relevant information.
  • Use short paragraphs and make necessary bullet points to break up the text and make it convenient for the reader.
  • Eliminate unnecessary words or phrases.
  • Avoid redundant or repetitive information.
  • Proofread grammar and clarity.

Clear and concise YouTube description will help your viewers to understand the video’s content easily and quickly, and helps to increase views on YouTube and also the video’s overall engagement.

2. Use Keyword

In a YouTube description a keyword is a word or phrase that is relevant to the content of the video. And it is used to help increase the video’s visibility in search results.

By including keywords in the description, YouTube will understand the content of the video and surface it to users who are searching for related topics. 

Here are some tips for using keywords in your YouTube description:

  • Research relevant keywords

Using tools such as Google Ads Keyword Planner or YouTube’s Keyword Tool is beneficial to find keywords related to the video’s topic.

  • Use natural keywords

Don’t stuff the description with keywords, use them only when they make sense and flow naturally in the text.

  • Use keyword-rich phrases

Use the phrases that contain relevant keywords.

  • Consider user intent

When choosing keywords, think about what users are going to search for and what information they require to see in your video.

By incorporating keywords into your YouTube description, you will be able to increase the visibility and discoverability of your videos.

It will help you to attract more views and building your audience on the platform. As a result it will increase YouTube subscribers and grow your channel.

3. Call to action(CTA)

A call to action is a request that prompts your audience to take a specific action, such as clicking the link, signing up for a newsletter, or making a purchase.

In the YouTube, call to action in a video description might ask viewers to-

  • Like the video
  • comment on your video
  • Subscribe your  channel.

Using a call to action in your video descriptions will help you to build a large number of audiences and go viral on YouTube. The following are some tips for creating effective calls to action:

  • Be clear

State your request in a clear, concise manner and make the same easy for viewers to understand what they should do.

  • Offer value

Explain why to take the action and why requesting is beneficial to the viewer.

  • Use attention-grabbing language

Use strong, action-oriented language that encourages viewers to take action.

  • Make it easy to act 

Provide a clear path to the viewers to take the action.

  • Test and optimise

Try different calls to action in your video descriptions and see which ones perform best. Use the results to improve your CTAs over time.

By including relevant hashtags in your description, you can increase the visibility and reach of your audience, and make it easier for viewers to discover and engage with your content.

4. Search Engine Optimization

Search Engine Optimization (SEO) for a YouTube description involves optimising the text to rank higher in the search results and improve visibility.

Key factors to consider include:

  • Keywords

Use relevant and popular keywords related to the video to help it appear in search results.

  • Length

Keep the description concise and to the point, while still providing enough information to give viewers an idea of the video’s content.

  • Relevance

The description should accurately describe the video content to avoid misleading viewers.

  • Call to action

Encourage the viewers to take a specific action, such as subscribing to the channel or watching more videos.

By implementing these SEO best practices, you can improve the visibility of your videos and drive more traffic to your channel.

5. Timestamps For Long Videos

Timestamps for long videos can help the audience to navigate the content and find the specific information they’re looking for.

Here are some tips for using timestamps effectively in long videos:

  • Divide into sections

 Break the video into various logical sections, such as chapters or topics, and provide a timestamp for each.

  • Highlight key points

Use timestamps to highlight the most important or interesting parts of your video.

  • Use descriptive labels

Give each section a descriptive label, such as “Introduction” or “Conclusion”, to help viewers understand your content.

  • Update regularly

Regularly update timestamps. Add new content or make changes to the video.

  • Make them clickable

Make the timestamps clickable so that the audience can quickly jump to the section they’re interested in.

By using timestamps, you can provide a better viewing experience for your audience. And, you can help them to find the information they’re looking for quickly and easily. It will enable you to get organic YouTube video promotion.

6. Add Relevant Links

Adding relevant links to the YouTube description will help to drive traffic to other relevant content, increase engagement, and improve the overall viewing experience for your audience.

Here are some tips for adding relevant links to your YouTube description:

  • Link to related videos

Provide links to other videos on your channel that are related to the current video to encourage viewers to watch more.

  • Link of your website

If you have a website or blog related to your channel, include the link to it in the description.

  • Use annotations

Consider using annotations in the video to link to related content.

  • Provide context 

Explain why the link is relevant and what the viewers can expect to find if they follow it.

By adding relevant links to your YouTube description, you can provide a better viewing experience for your audience and grow your channel with increasing subscriber count.

7. Preview Upcoming Content Or Provide Updates On Future Videos

Previewing upcoming content or providing updates on future videos in the YouTube description can help in building excitement and anticipation among your audience. 

Here are some tips for previewing upcoming content:

  • Provide a brief overview

Give a brief overview of what viewers can expect from the upcoming content, such as the topic, format, or length of the video.

  • Give a release date

Provide a release date or estimated time frame regarding when your video will be available.

  • Tease with a sneak peek

Consider providing a sneak peek or preview of the upcoming content to build excitement.

  • Encourage engagement

Encourage viewers to leave comments or engage with the preview by asking for feedback or opinions.

  • Provide updates

If there are any changes or updates to the schedule, make sure to update your audiences in the description.

Providing updates on future videos will help to keep your audience engaged and interested in your channel. It will help to build a strong subscriber base over time.

8. Use Subheadings And Bullet Points

Using subheadings and bullet points in a YouTube description can make the text easier to read. And also, it will help viewers to find the information they’re looking for quickly.

Here are some tips for using subheadings and bullet points effectively:

  • Use clear and descriptive subheadings

Using subheadings that accurately describe the content of the video and are easy to understand will make your content recognised.

  • Make bullet points concise

Keep bullet points concise and to the point, avoiding lengthy sentences or paragraphs.

  • Highlight the key information 

Use bullet points to highlight the most important or interesting parts of your video.

  • Use numbered lists

Consider using numbered lists to provide a step-by-step guide or instructions.

  • Make them stand out

Use bold or italic formatting to make subheadings and bullet points stand out in the description.

By using subheadings and bullet points, you can make your YouTube description easier to read and help viewers quickly find the information they’re looking for.

This can lead to higher engagement and as a result, can promote your channel organically.

9. Adding A Relatable Story Or Anecdote

A relatable story or anecdote in a YouTube description can help to connect with your audience and make the video more memorable.

Here are some tips for adding a story or anecdote effectively:

  • Make it relevant

The story or anecdote should be relevant to the video content and provide context for the topic being discussed.

  • Keep it brief

Keep the story or anecdote brief and to the point, avoiding lengthy or complex narratives.

  • Use humour

If appropriate, use humour to make the story or anecdote more engaging and memorable.

  • Use personal experiences

Consider using personal experiences or stories to connect with your audience and make the video more relatable.

  • Use storytelling techniques

Use storytelling techniques such as character development, conflict, and resolution to make the story or anecdote more engaging.

By adding a relatable story or anecdote, you can help make the video more memorable. And also this is one of the best ways to boost your YouTube channel


By following these tips, you can write a YouTube description that will help to increase organic video views. Moreover, it will provide the best possible engagement for your videos.